LG 98UT91006LA

Expand your view of every clear detail
All-new Ultra HD brings vibrancy to every colour on a breathtakingly large display.

Astonishing intelligence elevates your UHD experience
alpha 8 AI Processor 4K
Our alpha 8 AI Processor 4K auto-optimizes audio and picture on the biggest UHD display, for incredible scale that always looks sharp.

The optimal audio fits your space
AI Acoustic Tuning
The sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tuned to your room's unique acoustics.

AI maintains sharpness across the big screen
AI Super Upscaling for Ultra Big Screen
AI Super Upscaling enhances content to fit the ultra-large display perfectly and look astonishingly crisp.

Fill your space with true-to-life sound and screen
Hear every breath and beat, as the 9.1.2 virtual surround sound system fills your space with rich, soundstage quality audio.

Impactful sound resonates
AI processor refinements give your sound a dynamic boost packed with power.

Sound suits whatever you watch
Adaptive Sound Control balances the audio according to the genre in real-time for rich clarity.

Illuminate the finest details on the largest screen
HDR10 Pro
Immerse in a realm where colours radiate more intensely and brightness is adjusted for a sharply defined picture, achieved by HDR10 Pro.

Maximise the view with a slimmer bezel
Cinema Screen
Achieve edge-to-edge immersion with a sleek bezel for a wider, fuller cinematic experience.

Personalise your big screen experience
webOS 24
Enjoy TV made to match you with customisation features like My Profile, AI Picture Wizard, AI Concierge, and Quick Card.

The latest webOS for 5 years
webOS Re:New Program
It's always as fresh as new, even as we add new features and convenience.

Your space is dedicated to you
My Profile
With My Profile, you can easily create a profile for each member of the family. Everyone gets a personal home screen, with custom content recommendations.

Take a shortcut to your favourites
Quick Card
Just one click. Quick Card gets you to where you want in a second, whether that's your games hub, your favourite playlists, or your home office.

Your favourite at your service
AI Concierge
AI Concierge gets to know you through your search history, and recommends content and keyword presets including 'For you,' 'Recommended,' 'Trending now,' and 'Tips.'

A picture tailored to your taste
Select your favourite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.

The magic is in your hands
Magic Remote
An LG Magic Remote with the middle circular button, as neon purple light emanates around the button to highlight them. A soft purple glow surrounds the remote on a black background.

Multiply your view,multiply your fun
Multi View
When one screen isn't enough, split it into 2-4 segments. Use your TV as a dual monitor for your PC, or add more screen to search on the web and to watch in PiP at the same time.

Cast your apps directly onto your TV
Mobile Connectivity
See content from your iPhone or Android device on your LG TV screen effortlessly with Apple AirPlay and Chromecast built-in.

Control your smart home from one place
Home Hub
Home Hub enables seamless control of your smart ecosystem from your TV, including mobile, soundbar, and IoT devices like smart lighting, Heating, ventilation, and air-conditioning, etc.

Now showing free on LG
LG Channels
Tune into LG Channels 3.0 for the latest news, favourite sports, popular movies, and TV series—even exclusive content only on LG TV.

Explore your favourite streaming services easily
OTT Services
Dive straight into a new series as easily as possible, with built-in shortcut access to your favourite streaming services and apps.

Simplicity at your fingertips
WOW Interface
WOW Interface
Access WOW Interface on LG TV for simple soundbar control, like modes, profiles, and handy features. 

Every picture is perfectly on pitch
WOW Orchestra
WOW Orchestra brings the unique sound of your LG Soundbar and LG QNED together in synergy.

Enjoy movie scenes in stunning scale
FILMMAKER Mode
Immerse yourself in authentic scenes on a bigger scale. FILMMAKER Mode precisely delivers movies just as the director intended.

Maximise movie magic at home
Home Cinema Experience
Movie theater ambience, recreated at home. HDR10 Pro ensures every film is presented in true glory, with exceptionally accurate colour and contrast for more immersive cinematic viewings.

Dive full-speed into the action
Powerful Gameplay
Immersive HGiG play stays smooth at high-speed with ALLM, and eARC ensures it all sounds amazing.

Controls right where you need them
Don't pause to use Game Optimizer and Game Dashboard.

Access to all your favourite games
Thousands of gaming universes right at your fingertips. Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates.